3seconds until they decide

Nobody wants a website.
They want the phone to ring.

We show you exactly where you're losing visitors:

ClaritySpeedDesign

Then we show you exactly what to change.

Show me what's costing me customers →

Stop losing visitors.

The promise

We don't sell websites.

We test the one you already have.

  • If it's working, we'll tell you.
  • If it isn't, we'll show you what's getting in the way.
  • And if it needs more than a Fix List, we'll build the Blueprint your developer builds from.
Our proprietary methodology

The 3-Second Test™

Your website has three seconds to answer three questions. We check whether it does.

01 / clarity

What do you do?

Can a stranger tell what you do in 3 seconds?

02 / speed

Is this worth my time?

Slow pages lose visitors before they read anything.

03 / design

Can I trust you?

Judged independently, so nothing gets a pass by accident.

The part competitors don't show you

You're not just scored. You're ranked.

You get a comparison against two real competitors in your market, the ones already showing up next to you in search. See exactly where you stand, in numbers, not opinions.

yourbusiness.comYOU41
competitor-a.com78
competitor-b.com91
How it works

First we test. Then you decide.

01

The Test

We show your homepage to a stranger with zero context and measure whether they can quickly tell what you do, who it's for, and what to do next.

02

The Comparison

We run the same test against two competitors, so your score means something.

03

The Diagnosis

You get a plain-English report and prioritized Fix List showing what's getting in the way and what to change first.

Need more than a Fix List?

If the Test shows your homepage needs deeper work, the Tuned & Timed Blueprint™ shows your developer exactly what we'd build instead.

Why this exists

The visitor changed. Most homepages didn't.

Search used to mean browsing. Now it increasingly means arriving already decided, sent straight to one page by an AI search result, with no patience left for a slow reveal.

That page has to work immediately. Google’s own data backs this up: as load time slips from one second to three, the odds a visitor leaves jump by 32%. Stretch that to ten seconds, and the odds jump by 123%. That’s measured behavior, not a guess, and it holds whether the visitor found you through a search, a referral, or an AI answer.

We built The 3-Second Test™ to measure that exact window, the moment before a visitor decides to stay or leave. Not opinions about your website. What actually happens in it.

I thought my website was fine. William showed me what I couldn't see: what was slowing it down, what was creating confusion, and what needed to change. Once the changes were made, the phone was noticeably busier within about a week. Best money I've spent on the website.
Tyler, owner of Wills Wildlife ControlTyler, Owner of Wills Wildlife Control
Stop losing visitors.

Same visitors. More calls.

People are already landing on your homepage. We find out what happens once they get there, and map exactly what's costing you calls.

Step one

The Test

$2493-Second Test™

Find out what's getting in the way.

  • Desktop + mobile 3-Second Test™
  • Ranked against 2 competitors
  • Clarity, speed + design diagnosis
  • Prioritized Fix List
  • Plain-English report in 24-48 hrs
  • No obligation to continue
Test my site →
Step two

The Blueprint

$2,499The Tuned & Timed Blueprint™

See exactly what we'd change.

  • Complete homepage copy + messaging
  • Desktop + mobile reference design
  • Interactive reference build
  • Developer-ready implementation plan
  • Developer handoff + post-build retest
  • Your $249 Test fee is credited
Get my Blueprint →

We don't build your website. We build the blueprint your developer builds from.

Find out what it's costing you.

The test is $249. We'll email your report within 24-48 hours.

Start the test: $249 →